BBS-EBUS 421-E-Business Fundamentals
Category:
Price:
free
free
Total Duration:
20:00
20:00
Language:
English
English
Review :
0
Description
EBUS 323 E-Business Fundamentals:
eBusiness Core Concepts - Themes in eBusiness, eTransformation, eCollaboration; Management of eBusiness - Business models for eBusiness, Creating an eBusiness, eSupply Chain Management, International eBusiness, Security, Legal Matters; eBusiness Marketing - Marketing and Advertising, Social Media, eCustomer Relationship Management; Collaborative Work.
Text Book:
Introduction to E-business: Management and Strategy, by Colin Combe
Reference Book:
E-Business – 10thEdition, by Gary Schneider
Introduction to e-commerce by Martin Kutz
External Link
| Introduction to e-commerce by Martin Kutz | | |
